Ir para conteúdo


- - - - -

Difusão Celular - Cell Broadcast - Live Screen - Cell Info


  • Please log in to reply
498 respostas neste tópico

#1 Guest_Quimera_*

Postado 26 Maio 2007 - 23:07

Cell Broadcast (CB) messaging is a mobile technology feature defined by the ETSI’s GSM committee and is part of the GSM standard. It is also known as Short Message Service - Cell Broadcast (SMS-CB). Cell Broadcast is designed for simultaneous delivery of messages to multiple users in a specified area. Whereas the Short Message Service - Point to Point (SMS-PP) is a one-to-one and one-to-a-few service, Cell Broadcast is a one-to-many geographically focused messaging service. Cell Broadcast messaging is also supported by UMTS, as defined by 3GPP.

Cell Broadcast messaging was technologically demonstrated in Paris for the first time, in 1997. Some mobile operators use Cell Broadcast for communicating the area code of the antenna cell to the mobile user (via channel 050), for nationwide or citywide alerting, weather reports, mass messaging, location based news, etc. Not all operators have the Cell Broadcast messaging function activated in their network yet, and many handsets do not have the capability to support cell broadcast.

Cell Broadcast is a technology that allows a text or binary message to be defined and distributed to all mobile terminals connected to a set of cells. Whereas SMS messages are sent point-to-point, Cell Broadcast messages are sent point-to-area. This means that one Cell Broadcast message can reach a huge number of terminalsa at once. In other words, Cell Broadcast messages are directed to radio cells, rather than to a specific terminal. A Cell Broadcast message is an unconfirmed push service, meaning that the originator of the message does not know who has received the message, allowing for services based on anonymity. Mobile telephone user manuals describe how the user can switch the receiving of Cell Broadcast messages on or off.

Cell Broadcast messaging has a number of features that make it particularly appropriate for emergency purposes:

* It is not as affected by traffic load; therefore, it may be usable during a disaster when load spikes tend to crash networks, as the 7 July 2005 London bombings showed. Another example was during the Tsunami catastrophe in Asia. Dialog GSM, an operator in Sri Lanka was able to provide ongoing emergency information to its subscribers, to warn of incoming waves, to give news updates, to direct people to supply and distribution centres, and even to arrange donation collections using Celltick's Cell Broadcast Center, based on Cell Broadcast Technology.

Cell broadcast is widely deployed since year 2008. In Europe, most handsets do have cell broadcast capability, and the major European operators have deployed the technology in their networks.

Cell Broadcast is a mobile technology that allows messages (up to 15 pages of up to 93 characters) to be broadcast to all mobile handsets and similar devices within a designated geographical area. The broadcast range can be varied, from a single cell to the entire network.
[edit] Technology

Cell Broadcast Entities (CBE) are connected to the Cell Broadcast Centre. Cell Broadcast messages are then sent from the Cell Broadcast Centres to the cells, in accordance with the CBC's coverage requirements. Advanced infrastructures make use of GIS-based interfaces for definition of the used areas.

A Cell Broadcast message page comprises 82 octets, which, using the default character set, equates to 93 characters. Up to 15 of these pages may be concatenated to form a Cell Broadcast message. Each page of such a CB message will have the same message identifier (indicating the source of the message), and the same serial number. Using this information, the mobile telephone is able to identify and ignore broadcasts of already received messages.

Cell Broadcast doesn't use the frequency space reserved for call setup, calls and data but a separate specially defined area. This area is divided into 65,000 channels, the channels from 0 to 999 can be switched on by the terminal user, from 999 to 65,000 can only be switched on via OTA (over-the-air activation) but all channels can be switched off by the user. Cell Broadcast will be more useful when it keep continuing from 2G network to 3G network and future technology with some sound which can alert the user in case of an emergency rather than just broadcast message which will be more meaningful.

Broadcast messages will be used in the United States to send emergency alerts, using the Common Alerting Protocol. All four major providers have agreed to take part.

#2 Guest_Quimera_*

Postado 31 Maio 2007 - 22:25

A mass market service for every phone


There’s a version of LiveScreen for every phone and they’re all served from a single platform.

LiveSmart - The Symbian™ and Microsoft™ solution

* Full-colour graphics and multi-media content
* Delivered cost-effectively to millions via Interactive Broadcast
* Integrate with your portal or standalone
* Live ‘Ticker’ or full-screen
* Available on 2G, 2.5G and 3G
Imagem Postada
User experience on a high-end Symbian phone

LiveText - The active content application for any phone.

* Text-based content and mini-menu
* Delivered cost-effectively to millions via Interactive Broadcast
* Real-time alerts sent in seconds
* No commercial bandwidth used
* Send to a single cell or the entire network
* Available on 2G, 2.5G and 3G
Imagem Postada
User experience on entry level phones, using STK applet

#3 Guest_Quimera_*

Postado 06 Junho 2007 - 12:14

Bercut ICB


Imagem Postada

Imagem Postada

Imagem Postada



#4 Guest_Quimera_*

Postado 09 Junho 2007 - 22:23

Alguns testes realizados:

Imagem Postada
Imagem Postada
Imagem Postada
Imagem Postada
Imagem Postada
Imagem Postada
Imagem Postada
Imagem Postada



#5 hugo86

  • Membro Graduado

  • PipPipPipPipPip
  • 7422 posts
  • Localidade:Queluz
  • Rede: MEO

Postado 01 Julho 2007 - 10:55

Difusão Celular
Origem: Wikipédia, a enciclopédia livre.

A Difusão Celular é um serviço disponibilizado por inúmeras operadoras de telecomunicações móveis, baseado numa tecnologia que permite que mensagens possam ser difundidas a todos os equipamentos móveis e dispositivos semelhantes dentro de uma área geográfica designada.

A Difusão Celular permite que as mensagens possam ser comunicadas a vários telemóveis que estão localizados dentro de uma determinada área de cobertura da rede, na altura que a mensagem é emitida.

Através do acesso aos diversos canais do serviço podem obter-se informações úteis como: nome da localidade, trânsito local, informação meteorológica, as farmácias de serviço, os hospitais mais próximos, promoções da operadora, publicidade, entre outras.

Em Portugal

Em Portugal, a Telecel foi a primeira operadora de telecomunicações móveis a explorar as potencialidades da rede GSM com a emissão das mensagens de difusão celular. Mais tarde, para associar a um dos seus pacotes de descontos de chamadas, a TMN seguiu-lhe o exemplo criando, no entanto, apenas um canal de informação. A Optimus ainda recorreu à activação temporária do serviço aquando dos Jogos do 'Euro 2000', mas depressa desistiu do uso desta tecnologia.

Nos últimos anos, com a mudança da Telecel para a Vodafone, a nova empresa decidiu desactivar a maior parte dos canais de informação da difusão celular, alegando que as novas tecnologias utilizadas na rede substituiam as vantagens dos canais da difusão celular. Hoje, sabe-se que além de não substituirem, o objectivo era simplesmente passar a cobrar aos clientes a informação difundida na rede.

Seguem as listas dos canais informativos que as operadoras portuguesas emitiram:

Lista de canais da Telecel:

Canal 01 - Índice dos canais
Canal 13 - Jogos (Totoloto e Totobola)
Canal 14 - Desporto
Canal 15 - Notícias
Canal 20 - Hospitais
Canal 21 - Serviços de Aconselhamento e Apoio
Canal 24 - Farmácias de Serviço
Canal 34 - Táxis
Canal 36 - Gasolina (24 Horas)
Canal 40 - Meteorologia
Canal 44 - Turismo de Habitação
Canal 50 - Informação da Célula (Cidades)

Lista de canais da TMN:

Canal 50 - Informação da Célula (Região)

Lista de canais da Optimus:

Canal 50 - Golos dos Jogos do 'Euro 2000'


No mundo

A Difusão Celular é uma tecnologia que tem sido muito explorada em diversos países do mundo, mantendo-se activa em Espanha, França, Alemanha, Inglaterra, Israel, África do Sul, Roménia, Índia, China, entre outros países. Em alguns casos, é bastante extensa a lista de canais activos, sendo o serviço muito utilizado para informar o nome das localidades onde a pessoa se encontra e também para publicitar inúmeras cadeias de comércio local.

Na Roménia, por exemplo, foi criado um serviço com base nesta tecnologia (Serviço 'Bússola') em que é emitido o nome do local onde o cliente se encontra – e que pode ser um monumento, o nome de um bairro, ou outra informação mais específica.

Se até a Roménia já nos ultrapassa neste serviço...onde pára Portugal?

Entra já na página do facebook da Comunidade GSMHouse: AQUI


#6 Guest_Quimera_*

Postado 07 Setembro 2007 - 15:06

Activating the Idle Screen: Uncharted Territory


In 2007, the idle screen is becoming the epicentre of commercial efforts to facilitate the access,
discovery, search and advertising of mobile services. A dozen or more commercial products in this Active Idle Screen (AIS) technology domain, from Abaxia’s Mobile Desktop to Zi’s Qix, are making their presence felt. Operators Alltel, Vodafone Germany, Orange UK, SKT, T-Mobile US and TMN Portugal have all deployed some form of AIS products, while at least three more European operators have issued commercial tenders (RFPs) for AIS solutions. For mobile operators, AIS products have the potential to improve not only data revenues, but also voice and advertising revenues, while at the same time making complex handsets easier to use.

Written by VisionMobile and published by Informa Telecoms & Media in May 2007, this white paper analyses the nascent market for active idle screen solutions, reviews the commercial products available today, provides several case studies of AIS deployments and concludes with a review of market trends in mobile service discovery.

#7 Guest_Quimera_*

Postado 07 Setembro 2007 - 15:16

Activating the Idle Screen


We recently researched and authored an extensive research paper on the subject of active idle screens; that is, the technology that turns the ‘front page’ of the phone into an ‘active’ real-estate for discovering, searching, promoting and advertising services. I expect the market value of this real-estate to rise very quickly. Why ? Put simply, the idle screen is the start and end of each and every user journey and as such is the prime inventory in the phone. This is uncharted and relatively virgin territory for mobile operators, manufacturers, content providers and newcomer advertisers who are keen to exploit the 1-billion-a-year piece of a real-estate that is more personal than most other consumer electronics toys. Active idle screens (AIS) is a busy market, too. Some 15 vendors are now offering AIS solutions, deployed by over 10 mobile operators to date, with Alltel, Orange, T-Mobile US and Vimpelcom being behind the most innovative and aggressive deployments.

The research paper, Activating the Idle Screen: Uncharted Territory was commissioned and published by Informa Telecoms & Media at last month’s Handsets World conference. Before I dig into the findings of the research, here’s some more teasers. Over 1.5 months, George Voulgaris and I interviewed nearly 20 companies: Abaxia, Acrodea, Aditon, Adobe, Amobee, Celltick, Ikivo, IntroMobile, Motorola, Nokia, Onskreen, Openwave, Orange, Qualcomm, Tegic, Webwag, and Zi Corp. Our favourites? Finding out about Nokia’s Ad Connector (Nokia’s big push into advertising) as well as Alltel’s Celltop, and T-Mobile’s MyFaves (the most innovative uses of handset customisation by operators today).


Why the Idle Screen ?


“The idle screen is the starting and finishing point for all tasks associated with a mobile phone; whether making a call, sending a text, checking to see if a voicemail has arrived or downloading a ringtone, the idle screen precedes and concludes the user journey involved in performing each task. As a result, the idle screen has two important properties. Firstly, it is the ‘application’ within the handset that is visible most often or that is active for the vast majority of the handset’s lifetime. Secondly, the idle screen is the least intrusive medium on the handset for presenting informational or promotional messages. As a result, the idle screen has been widely used by mobile operators and handset manufacturers to provide branding elements and static links to mobile services, such as a WAP portal.

However, the idle screen need not necessarily be static; In fact, adding interactivity elements into idle screen makes it anything but idle. Indeed, active idle screen solutions can address three real challenges that mobile services and handsets are currently facing, namely:
- Handset complexity and featuritis which impacts the ease of use of handsets
- Poor access and discovery of mobile services, due to the long click-distances associated with the location of these services.
- Inadequate means for service promotion and advertisement”

Some history: the idle screen past and present


“The active idle screen market has come a long way in the last few years. The market has been led by Abaxia in 2002 and IntroMobile in 2004 who deployed handset-based AIS with operators Orange and SKT respectively. Zi’s Qix and Qualcomm’s uiOne products were announced in 2005, but only achieved customer wins with idle screen products in 2007. In early 2006, SCREEN3 was first shipped as part of Motorola handsets and later in the year Onskreen secured a deployment with operator Airtel in India. In the SIM-based active idle screen market, Celltick first launched its LiveScreen Media solution with Hutch India in 2002.

2007 is clearly the year when a wave of vendor announcements have hallmarked the establishment of the active idle screen market. Aditon U-Daily, Adobe Flash Home, Nokia Advertising Connector, MobiComp’s ActiveTicker, Openwave Mobile Widgets, Tegic T9 Discovery Tool and Webwag’s Mobifindit and Mobidgets were all announced in early 2007.”

The vendor shoot-out


“There are nearly 15 software vendors today who specialise in active idle screen solutions; Abaxia Mobile Desktop, Aditon U-Daily, Adobe Flash Home, Celltick LiveScreen Media, IntroMobile IntroPad, Nokia Ad Connector, Onskreen Fusion, Openwave Mobile Widgets, Qualcomm uiOne (on idle screen), Tegic T9 Discovery Tool, Webwag Mobifindit / Mobidgets and Zi Qix. Access Netfront Dynamic Menu and MobiComp’s Active Ticker are further AIS solutions. Last but not least, Amobee produces the Handset API (HAPI) SDK for insertion of interstitial and banner advertisements into handset applications, including the idle screen.”

The next table taken from the report compares AIS solutions in terms of deployment track record and features (platform, access method, and promotion capabilities). Each one of these vendors is reviewed in detail in the paper. In this environment it is important to understand the boundaries of the AIS solution space, i.e. which purposes it is best suited for and which it does not address. To accomplish this, it is important to establish a frame of reference across other customisation solutions, namely on-device portals, AIS and skinning solutions, and ascertain what are the defining traits and distinguishing characteristics of each solution space, and last but not least, the points of parity between them.Very few software vendors cover more than one solution space. For example, uiOne can be used to implement deep skinning, on-device store-fronts or idle screen-based promotion solutions. A few on-device portal vendors offer idle screen replacement capabilities, most notably mPortal, whose Springboard ODP client sits on the idle screen of Disney Mobile handsets and Cibenix who had launched an idle screen-based dashboard on some handsets launched by operator ONE in Austria.”

The next table compares and contrasts the use cases, revenue sources, technology and other distinguishing characteristics of three approaches: Active Idle Screens vs On-Device Portals vs Themes & Skins.

Imagem Postada

The deployments


“To date, Alltel, Vodafone Germany, Orange UK, SKT, T-Mobile US, TMN Portugal and Vimpelcom have deployed some form of AIS products. Of these deployments, it is worth crediting Orange with the highest number of handset shipments with embedded clients, Vimpelcom with the highest number of deployed on-SIM clients, Alltel with the most personalisable active idle screen product and T-Mobile US with the first AIS product designed to boost voice ARPU.”

See the research paper for case studies of seven active idle screen product deployments, namely Alltel Celltop, Motorola SCREEN3, Orange Homescreen, S60 Active Idle, SKT 1mm, T-Mobile MyFaves and Vodafone Live! Cast. These case studies cover both manufacturer and operator–led AIS deployments, spanning North American, European and Korean markets.

The challenges ahead

“Despite the flurry of announcements, AIS products are still part of a nascent market, both in terms of technology maturity and the commercial route to market. There are four fundamental challenges all AIS products will have to address:

- Idle screen replacement requires integration of the AIS software with tens of relatively inaccessible APIs (application programming interfaces) which are only available to third parties subject to manufacturer approval. This implies that the AIS technology is mostly accessible to companies with strong relationships with handset and operating system vendors.
- Deployment remains a challenge for all handset applications. As such AIS solutions will rely on operator backing or manufacturer consent in order to secure distribution volumes.
- Any form of pre-sales handset customisation can easily impact the time-to-market. Since active idle screen products imply significant modifications to handset software, AIS solutions have to constantly trade-off the scope of customisation against the time-to-customise.
- The idle screen represents the cardinal touch point of the end user with the handset manufacturer brand. As such, handset OEMs are particularly wary of the risk of brand dilution and third party control points that can devalue their business proposition.”

Opportunities


“As for the future, there is no doubt that the idle screen represents the primary real-estate for service search and promotion. It lies at the confluence of mobile operators, handset manufacturers and media publishers. Within such highly prized territory, it is clear that plenty of opportunities exist, but execution will be challenged by many turf wars. The commercial solutions that will be most successful will be those that reconcile manufacturer interests with those of operators and extend into service providers and media publishers for lucrative revenue share agreements. Moreover, unlike on-device portals, the idle screen will also be used to increase voice ARPU, rather than pure data or advertising revenue.”

#8 Guest_Quimera_*

Postado 28 Setembro 2007 - 13:21

Live Screen


Imagem Postada

Imagem Postada



#9 Guest_Quimera_*

Postado 28 Setembro 2007 - 16:16

Live Screen Celltick




#10 Guest_Quimera_*

Postado 17 Outubro 2007 - 22:36

Celltick Appointed by Vodafone Essar to Manage Interactive Mobile Media Marketing Service

Partnership to allow Celltick to drive content and programming for FLASH! across 1.7 million subscribers


October 17, 2007 - Celltick, pioneer of active mobile marketing solutions has been appointed by Vodafone Essar to manage its FLASH! service in India. In a revenue sharing agreement, Celltick will be responsible for raising revenues of the service by managing all aspects of the FLASH! platform across India including editorial content, programming and content alliances.

The service, FLASH!, which is powered by Celltick’s LiveScreenTM Media, was launched in 2003 and has already proven to be highly successful, with a few hundred thousand users clicking through to revenue-generating content each month.

Using cell broadcast technology, LiveScreenTM Media streams non-intrusive interactive “teaser” messages simultaneously to millions of mobile idle-screens. This transforms the mobile phone into a personal billboard for content, and also serves as a platform for marketing campaigns. FLASH! uses this platform to bring relevant content such as news, sports results and games to subscribers, catching their attention. The key lies in the simplicity of the service; all the user needs to do is click twice to access additional relevant content.

Celltick’s managed service team will use their global expertise to refine the targeting and content used in FLASH! to contribute directly to raising revenues for the service. The team’s core competency is utilising LiveScreenTM Media to build a relevant, high quality user experience. As part of this process, a new localisation strategy will be introduced to acquire and market additional targeted content to users. In the second phase, the team expects to focus more on mobile advertising, using the service as a mass reach marketing platform for carefully selected campaigns.

Mr. Harit Nagpal, Director-Marketing and New Business, Vodafone Essar said, “We now want to take this partnership with Celltick to the next level, by partnering with them not just for the technology, but also for managing programming of the service. We are confident that the Celltick team’s knowledge and skills in technology and media will help increase revenues of the service.”

Stephen Dunford, CEO of Celltick said, “Celltick's managed service will help keep Vodafone Essar's service at the forefront of innovation and mobile marketing. The team at Celltick has the expertise to deliver tailored, local content, allowing Vodafone to reap the benefits of additional revenue through an enhanced user experience. The end-to-end service that our managed service team provides is first class in delivering results.”

Celltick’s LiveScreenTM Media is used by over 20 mobile network operators worldwide, and has over 35 million active users.

#11 Guest_Quimera_*

Postado 24 Outubro 2007 - 21:56

Celltick Appointed by Vodafone Essar to Manage Interactive Mobile Media Marketing Service


Partnership to allow Celltick to drive content and programming for FLASH! across 1.7 million subscribers

October 17, 2007 - Celltick, pioneer of active mobile marketing solutions has been appointed by Vodafone Essar to manage its FLASH! service in India. In a revenue sharing agreement, Celltick will be responsible for raising revenues of the service by managing all aspects of the FLASH! platform across India including editorial content, programming and content alliances.

The service, FLASH!, which is powered by Celltick’s LiveScreenTM Media, was launched in 2003 and has already proven to be highly successful, with a few hundred thousand users clicking through to revenue-generating content each month.

Using cell broadcast technology, LiveScreenTM Media streams non-intrusive interactive “teaser” messages simultaneously to millions of mobile idle-screens. This transforms the mobile phone into a personal billboard for content, and also serves as a platform for marketing campaigns. FLASH! uses this platform to bring relevant content such as news, sports results and games to subscribers, catching their attention. The key lies in the simplicity of the service; all the user needs to do is click twice to access additional relevant content.

Celltick’s managed service team will use their global expertise to refine the targeting and content used in FLASH! to contribute directly to raising revenues for the service. The team’s core competency is utilising LiveScreenTM Media to build a relevant, high quality user experience. As part of this process, a new localisation strategy will be introduced to acquire and market additional targeted content to users. In the second phase, the team expects to focus more on mobile advertising, using the service as a mass reach marketing platform for carefully selected campaigns.

Mr. Harit Nagpal, Director-Marketing and New Business, Vodafone Essar said, “We now want to take this partnership with Celltick to the next level, by partnering with them not just for the technology, but also for managing programming of the service. We are confident that the Celltick team’s knowledge and skills in technology and media will help increase revenues of the service.”

Stephen Dunford, CEO of Celltick said, “Celltick's managed service will help keep Vodafone Essar's service at the forefront of innovation and mobile marketing. The team at Celltick has the expertise to deliver tailored, local content, allowing Vodafone to reap the benefits of additional revenue through an enhanced user experience. The end-to-end service that our managed service team provides is first class in delivering results.”

Celltick’s LiveScreenTM Media is used by over 20 mobile network operators worldwide, and has over 35 million active users.

#12 Guest_Quimera_*

Postado 24 Outubro 2007 - 21:57


Vodafone FLASH!


Here´s a unique interactive service, which enables you to enjoy non-stop infotainment flashing directly on your Vodafone mobile phone. From cool contests & interactive quizzes to news updates, live cricket scores & much more.

Getting Vodafone FLASH! on your phone

Your SIM card comes pre-loaded with Vodafone FLASH!. So you don´t have to download any applications, or set up anything.

Activating Vodafone FLASH!

#
Select Vodafone Services on your phone menu
#
Select �Vodafone FLASH!´
#
Select �Activations´ and then click on �Activate´
#
Choose the �Update handset´ option
It´s non-stop action from now on.

After you activate Vodafone FLASH!

You will start receiving messages on news updates, cricket scores, bollywood quizzes and lots more, that´ll flash on your Vodafone mobile phone. Once you receive a message, you can choose from its menu. Select ´OK´ to proceed further, or let the message simply pass by.

Win prizes on Vodafone FLASH!

You can win prizes by participating in fun quizzes and contests on FLASH!. Plus win grand monthly prizes on accumulating �Clickmiles´
#
Choose a nickname for yourself and SMS it when asked
#
Each time you click to view more, or play further, you earn ClickMiles
#
If you earn the highest number of ClickMiles at the end of each month, you win exciting prizes. Plus the thrill of seeing your nickname broadcast all over Vodafone FLASH!.

No charge for broadcast messages


You don´t pay for the messages that FLASH! on your screen. Only once you select a message and click on ´Options´ to ask for more info will you be charged. And that too, only the usual SMS / call / WAP rates (SMS @ Rs3/SMS Add full stop after Rs 6/min).

Vodafone FLASH! and your privacy

Messages from Vodafone FLASH! are silent and pass by without a beep. If you want to activate an alert to interact with it, you can do so by going into the Vodafone FLASH! menu on your handset.
And if you want to make a phone call or send an SMS in between, just select ´Back´ and the messages will stop. You can also deactivate the flashing content by going into the Vodafone FLASH! menu and doing so.

Compatible phones

Vodafone FLASH! works on most handsets, including:
#
Alcatel 511
#
Bosch 909 Dual S
#
Ericsson A2618s, R320s, T29, T39m, T28s,T20e, T28 World, T65, R250m
#
Sony Ericsson T600, T68i, T300
#
Motorola TimePort P7389, TimePort T250, V2288, V60i, V50, T192, V70, T280i NEC 4000
#
Nokia 2100, 6030, 6210, 6233, 6310, 6310i, 6510, 3330, 3350, 8310, 3510, 3410, 5510, 7210 , N70, N72, N73, N90, N92, N93, N95
#
Vodafone mobile phone J520, S220, S230
#
Siemens S25, M35, C35, S35, 2118, SL45, M50
#
Samsung A188, A308, A408
#
Panasonic GD95

#13 Guest_Quimera_*

Postado 06 Dezembro 2007 - 00:13

Se Liga - Telemig Celular e Amazônia Celular

TELEMIG CELULAR E AMAZÔNIA CELULAR OFERECEM MAIS COMODIDADE AOS CLIENTES COM O "SE LIGA"

Aplicativo de mídia móvel, inédito na América Latina, divulgará produtos, serviços e promoções na tela do celular



A Telemig Celular e a Amazônia Celular vão oferecer, a partir de hoje, 26 de novembro, um aplicativo inédito na América Latina. Trata-se do "Se Liga", que divulgará produtos, serviços e promoções na tela do celular dos clientes das operadoras. O aparelho celular que estiver ocioso ou em tela de descanso, receberá mensagens, de forma silenciosa e não intrusiva. O "Se Liga" dará uma maior comodidade ao cliente, pois, além de acessar o conteúdo já na tela do celular, ele vai ler as mensagens somente na hora que quiser, não afetando a rotina de trabalho ou momento de lazer.

Outra inovação do "Se Liga" é que as mensagens não são armazenadas na caixa de entrada do celular. Dessa forma, o cliente não se preocupará em apagar as mensagens. Ele não paga para receber as mensagens e nem precisa se cadastrar. O cliente pagará apenas quando navegar nos conteúdos de seu interesse, por meio de SMS e WAP.

As mensagens não são encaminhadas para um único usuário, mas para vários dentro de uma mesma área de cobertura. O envio das mensagens depende da localização geográfica, tipo de plano e aparelho do cliente. O "Se Liga" estará disponível para os clientes GSM da Telemig Celular e da Amazônia Celular, que adquirirem o novo chip de 128 k das empresas.

"Em países da Europa e Ásia, esse sistema já é utilizado com grande sucesso e muito popular entre os jovens. As operadoras estão trazendo esse serviço pioneiro na América Latina como mais uma forma de serviço e de comodidade aos clientes", afirma André Mastrobuono, presidente da Telemig Celular e da Amazônia Celular.

O aplicativo "Se Liga" utiliza a tecnologia cell broadcast para o envio instantâneo de notícias, enquetes, quizzes e concursos culturais. O interessado vai receber notícias atualizadas sempre associadas à venda de algum tipo de conteúdo das operadoras, como tons musicais, vídeos, entre outros. A inovação é uma parceria com a Celltick, empresa que fornecerá a plataforma de tecnologia e gerenciará o serviço.

Canais e parceiros - As mensagens, distribuídas em canais, têm oito categorias diferentes, como por exemplo, Variedades, Últimas Notícias, Esportes, Economia, Entretenimento e Diversão. O conteúdo é fornecido pelo portal Terra e a agência Aorta é a integradora de publicidade. Além desses canais, o aplicativo conta com mais duas editorias extras, com informações das operadoras (planos, recarga) e publicidade. Atentas ao sucesso do mobile marketing, a Fiat e a Unimed já firmaram parceria com a Telemig Celular para o aplicativo "Se Liga" e vão oferecer notícias de interesse sobre tecnologia e saúde, respectivamente.

#14 Guest_Quimera_*

Postado 14 Janeiro 2008 - 00:20

Pompilio Roselli demonstra a tecnologia LiveScreen Media


O serviço Se Liga, oferecido para a Telemig e a Amazônia Celular, é uma inovação no mercado mobile. E para falar mais sobre essa novidade, convidei Pompilio Roselli, Diretor de Vendas da Celltick.

Roselli logo fez questão de deixar claro que não se trata de uma “nova tecnologia”, eles apenas aproveitam a tecnologia Cell Broadcast, que já é presente em todas as operadoras, para disponibilizar o LiveScreen Media. Esse serviço está dando os seus primeiros passos, e inicialmente tem como principal intenção promover os produtos das operadoras.

De acordo com relatos de atuais usuários, o diretor de vendas afirma que o serviço é viciante. Uma prova disso é que 90% dos usuários não o desativam em seu celular. Destes, de 25% a 40% clicam pelo menos uma vez ao mês, e em média de 4 a 8 vezes no mesmo período.

A tendência é que o serviço seja gratuito para o usuário e que tudo seja pago pelo anunciante, já que com a introdução de mensagens e notícias gratuitas, a penetração chega aos níveis mais altos, e conseqüentemente, a venda de downloads (que sempre aparecem como opção adicional) dobra.

Como está no começo, o conteúdo enviado ainda não está totalmente segmentado, porém com o passar do tempo o sistema passará a reconhecer que tipo de conteúdo é mais relevante para cada usuário. Roselli considera esse um ponto-chave para o desenvolvimento do serviço.

O diretor não pôde informar qual o custo do serviço para as operadoras, mas deixou escapar que não é dos mais baixos. Mesmo assim, acredita-se que ele seja bem viável em uma relação de custo-benefício, já que Roselli promete para esse ano novidades em relação a novas operadoras que desejam possuir o serviço na América Latina.


Essa primeira versão da tecnologia necessita de alguns ajustes, que deverão ser corrigidos na próxima. O serviço não impede, por exemplo, que uma mensagem clicada seja enviada novamente, e assim corre-se o risco de um mesmo usuário receber a mesma mensagem mais de uma vez, o que causaria um “SPAM”. Roselli, como todas as pessoas sérias do mercado, abomina a prática e garante que as alterações serão feitas.

Segundo o diretor não existe tecnologia similar no mercado. Ele acredita que o mobile marketing está engatinhando no Brasil, e junto com ele caminhará o LiveScreen, que com o tempo receberá os ajustes necessários.


Se ligue no “SE LIGA”


Imagem Postada


Um serviço inovador de publicidade foi lançado pela Telemig e pela Amazônia Celular, no último dia 26. Trata-se do “Se Liga”, que divulgará conteúdo direto na tela dos celulares dos clientes dessas operadoras. De forma silenciosa e não-invasiva, as mensagens chegarão enquanto o aparelho estiver ocioso.

A promessa é que o serviço não irá interferir na vida do cliente: ele vai ler as mensagens, que serão enviadas entre as 8h e às 23h, somente quando quiser. O serviço estará disponível apenas para os clientes que possuem o novo chip de 128k. Para as operadoras, o “Se Liga” serve também para estimular a troca dos clientes para o novo chip de 128k.

A tecnologia por trás do serviço é o Cell Broadcast, uma forma de disparo de mensagens de texto semelhante aos serviços SMS. Porém, não são endereçadas a um único usuário, e se dirigem a todos os assinantes dentro de uma zona de cobertura.

Outro fator que diferencia as tecnologias é o seu armazenamento. Enquanto o SMS vai direto para a caixa de entrada, as mensagens enviadas pelo Cell Broadcast não são armazenadas. Nem que o usuário queira, ele poderá guardá-las.

O “Se Liga” apresenta um consumo de energia extra no celular, mas as operadoras garantem que esse consumo não é relevante e não alterará muito o tempo de duração da bateria.

O conteúdo será disparado em formato de: notícias, enquetes, quizzes e concursos culturais. As operadoras pretendem conquistar o cliente por meio de um conteúdo mais recente possível.

A mensagem na tela do celular aparecerá com um teaser, e se o cliente se interessar, poderá escolher entre recebê-la via SMS ou vê-la completa no WAP. Ele também pode filtrar as mensagens que deseja receber através do desativamento de um canal pelo próprio chip de 128kb. É só acessar o chip, usar a opção Se Liga e configurar da maneira que preferir.

Segundo Renato Virgili, coordenador de marketing do serviço de valor agregado da Telemig: “O próprio sistema também reconhece o perfil do usuário de acordo com os tipos de notícia que ele clica com mais freqüência. Assim possibilitando um disparo de noticias com mais relevância para os usuários”.

Isso é bom para os anunciantes que decidirem investir no serviço também, pois conseguirão atingir com mais precisão o seu público alvo. Além disso, a Celltick, empresa responsável pelo sistema, enviará relatórios semanais sobre clicks por mensagens. Ou seja, o anunciante terá acesso desde os conteúdos mais clicados até a quantidade de clicks nos banners das notícias no wap, oriundas do “Se Liga”. O pagamento do anunciante pela publicidade será feito pelo formato “custo por click”.

#15 Guest_Quimera_*

Postado 22 Janeiro 2008 - 22:26

Imagem Postada


Um serviço inovador de publicidade foi lançado pela Telemig e pela Amazônia Celular, no último dia 26. Trata-se do “Se Liga”, que divulgará conteúdo direto na tela dos celulares dos clientes dessas operadoras. De forma silenciosa e não-invasiva, as mensagens chegarão enquanto o aparelho estiver ocioso.

A promessa é que o serviço não irá interferir na vida do cliente: ele vai ler as mensagens, que serão enviadas entre as 8h e às 23h, somente quando quiser. O serviço estará disponível apenas para os clientes que possuem o novo chip de 128k. Para as operadoras, o “Se Liga” serve também para estimular a troca dos clientes para o novo chip de 128k.

A tecnologia por trás do serviço é o Cell Broadcast, uma forma de disparo de mensagens de texto semelhante aos serviços SMS. Porém, não são endereçadas a um único usuário, e se dirigem a todos os assinantes dentro de uma zona de cobertura.

Outro fator que diferencia as tecnologias é o seu armazenamento. Enquanto o SMS vai direto para a caixa de entrada, as mensagens enviadas pelo Cell Broadcast não são armazenadas. Nem que o usuário queira, ele poderá guardá-las.

O “Se Liga” apresenta um consumo de energia extra no celular, mas as operadoras garantem que esse consumo não é relevante e não alterará muito o tempo de duração da bateria.

O conteúdo será disparado em formato de: notícias, enquetes, quizzes e concursos culturais. As operadoras pretendem conquistar o cliente por meio de um conteúdo mais recente possível.

A mensagem na tela do celular aparecerá com um teaser, e se o cliente se interessar, poderá escolher entre recebê-la via SMS ou vê-la completa no WAP. Ele também pode filtrar as mensagens que deseja receber através do desativamento de um canal pelo próprio chip de 128kb. É só acessar o chip, usar a opção Se Liga e configurar da maneira que preferir.

Segundo Renato Virgili, coordenador de marketing do serviço de valor agregado da Telemig: “O próprio sistema também reconhece o perfil do usuário de acordo com os tipos de notícia que ele clica com mais freqüência. Assim possibilitando um disparo de noticias com mais relevância para os usuários”.

Isso é bom para os anunciantes que decidirem investir no serviço também, pois conseguirão atingir com mais precisão o seu público alvo. Além disso, a Celltick, empresa responsável pelo sistema, enviará relatórios semanais sobre clicks por mensagens. Ou seja, o anunciante terá acesso desde os conteúdos mais clicados até a quantidade de clicks nos banners das notícias no wap, oriundas do “Se Liga”. O pagamento do anunciante pela publicidade será feito pelo formato “custo por click”.

Info: Mobilepedia

#16 Guest_Quimera_*

Postado 15 Fevereiro 2008 - 00:14

Uma lista de equipamentos suportados:

Imagem Postada



#17 Guest_Quimera_*

Postado 15 Fevereiro 2008 - 00:36

Cell-Broadcast DISCOvery Module for new services promotion


Effective Direct Marketing Campaigns for you, simple and enjoyable service discovery for your customers

The Cell-Broadcast DISCOvery Module solution enables operators to send live, instant, cheap and non-intrusive targeted messages to their entire subscriber base, manage reception and reaction to these messages and update their service content according to user acknowledgement and interest.

Promotion messages can be broadcasted, with specific geographical location parameters, to the mass market in less than 5 seconds and at no cost. Also, time sensitive messages and teasers can be broadcasted to keep end-users in touch with latest events, football results, or popular voting shows. Easy and fast, in two clicks, your customers will get access to their favorite services.

In practice, the cell-broadcast discovery module can increase the usage of your value added services by your subscribers from 5% to 45% (from STK to cell-broadcast discovery module via DSTK technology).

Solution's key features



* Reach more subscribers and get more reactions (Time to market reduction)
* Optimize service discovery and maximize service penetration and use at low cost
* Generate high volume of transactions for premium services
* Fast turn-around time for new operator services
* Evaluate quickly and efficiently new service content adoption
* Update and adapt service offer


Associated technology


* ICBG (Interactive Cell-broadcast gateway) + DSTK Server
* Cell Broadcast Application: 4K + DSTK engine

Operator benefits


* Promote any Value-Added-Service
* Targeted Marketing: segmented approach as each customer has unique needs
* Statistics on Usage
* Utilizes your existing OTA platform (owned or via hosted Services)
* Enforces your Brand with your selected Services partners.
* Strengthen customer knowledge


End -user valuee


* Access any type of services at any time
* Be more familiar with service content
* Ease of use, intuitive usage
* Only 2 clicks service access (Push through SMS)
* Accelerate VAS learning

#18 Guest_Quimera_*

Postado 24 Fevereiro 2008 - 01:15

O serviço de Difusão Celular é sempre um serviço gratuito e é o único serviço que persiste nas redes GSM e 3G mesmo que estas se encontrem saturadas.

Emissão de Difusão Celular / Cell Broadcast Operadora Móvel na Turquia.


Exemplo de Configuração do canal:

Imagem Postada

Mensagens recebidas no canal:

Imagem Postada

Leitura de Mensagem recebida:

Imagem Postada



#19 Guest_Quimera_*

Postado 25 Fevereiro 2008 - 16:16

New York City to Pilot Emergency Notification on Cell Phones

Emergency notification systems are best known for their ability to effectively and efficiently communicate necessary information to a large number of people in a short period of time in threatening situations.

In the wake of tragedies like 9/11, Hurricane Katrina, school campus tragedies, and other situations, the need for notification systems has become more and more important.

With this in mind, New York City has announced they plan to pilot a comprehensive emergency notification system for cell phones with cell broadcast technologies

The emergency notification system will make it possible for the public to be alerted of dangers or situations occurring via their cell phones. This will put vital information they need to react accordingly to the situation right in their hands.

Cell broadcast is an advanced technology that provides emergency information via cell phones within minutes of an official alert. The technology taps into a feature included in most cell phones to broadcast the emergency message. The technology is also able to transmit the emergency messages geographically, so even when users are out of their local areas, they will receive an alert for any emergency situation affecting their current location.

Having the systems in place will help to increase life saving measures people can take in these often chaotic situations by keeping the public informed of what is going on and the safest way to handle the situation.

The pilot program is scheduled to begin in early 2008.

CellCast Technologies, offering a cell phone notification solution that uses cell broadcasting, has announced their excitement with the cities decision:

"This emergency notification pilot program is a bold initiative that would have been very beneficial during New York City's recent steam pipe explosion, subway flooding and air toxins emitted from the Lower Manhattan fire," said Paul Klein, chief operating officer of CellCast. "In each of these situations, those nearby could have received a cell broadcast alert with directions to safety, even if wireless traffic had crashed the networks."

New York City as the first major metropolitan area to pilot a comprehensive emergency notification system on cell phones and incorporate advanced cell broadcast technology.

#20 Guest_Quimera_*

Postado 02 Março 2008 - 21:05

Cell broadcasting for disaster preparedness







0 usuário(s) está(ão) lendo este tópico

0 membro(s), 0 visitante(s) e 0 membros anônimo(s)